This study examines psychological determinants of the suppressed demand for recreational tourism. Its broad aim is to develop existing theoretical perspectives in order to throw light upon free choice non-holidaymaking. Part one uses structured interviews, and a supporting attitude survey, to contrast the perceptions and environmental circumstances of more and less vociferous participants. Specifically the interviewees' disclose perceived non-holidaymaking determinants and opportunity costs. Part two utilises questionnaires with personality items and non-parametric hypothesis testing, critically evaluating Nickerson and Ellis' (1991) postulated yet unsubstantiated predisposition to non-participation (introversion, low arousal seeking tendency and external locus of control). A cognitive mapping procedure then reveals evaluative criteria relevant to the holiday/no holiday decision. The explorative analysis demonstrates that suppressed demand has a non-permanent composition. Also the perceived opportunity costs of holidaymaking are invariably connected with homemaking expenditures (eg decorating and DIY). People moreover differentially prioritise holidaymaking 'per se'. Regarding the personality affects on non-participation, the analysis finds no evidence to support Nickerson and Ellis' assertions about introversion and low arousal seeking. On the other hand, an external locus of control does to dispose to non-holidaymaking (p=<p.05). The cognitive mapping experiment illustrates that homemaking expenditures are generally prioritised over and above holidaymaking. Although, more adventurous travellers perceive that these expenditures are of relatively more equal importance. These findings are combined in a synthesis of an emotive generic holiday decision model; emphasising transient effects, a generic resource allocation bias, and the normative-affective influences of omnipresent constraints. It is proffered that this model provides a previously lacking foothold that will support further advancements in holiday decision making research.
|Date of Award||1996|
- Nottingham Trent University