World Heritage and Tourism: Marketing and Management

Research output: Book/ReportBook

Abstract

This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.

Individual chapters critically engage with four main topics crucial to this subject area. A chapter on visitors defines the World Heritage tourist segment, highlighting on-site behaviour and visitor needs. Building on this, a marketing chapter questions the functionality of the World Heritage brand as a tourist attractor and instead argues that tourist growth is due to effective marketing following World Heritage inscription. The third chapter presents a holistic management framework centred on planning, place, and people while the concluding chapter situates World Heritage tourism in a global context, discussing threats such as climate change. International case studies from a wide variety of both natural and cultural sites provide a representative discussion of the topic across varying geographical, political and cultural contexts.

This will be of great interest to upper-level students, researchers and academics in the fields of Tourism, Heritage Studies and Geography as well as practitioners in these fields who wish to better understand the crucial interplay of these areas.
Original languageEnglish
Place of PublicationAbingdon, UK
PublisherRoutledge
Number of pages136
Edition1st
ISBN (Print)9781138583603
Publication statusPublished - 28 May 2019

Publication series

NameFocus on Tourism and Hospitality
PublisherRoutledge

Fingerprint

Tourists
Heritage tourism
Tourism management
Tourism marketing
Heritage
Marketing
Threat
Attractor
Geography
Functionality
Climate change
Planning
Cultural context

Cite this

Adie, B. A. (2019). World Heritage and Tourism: Marketing and Management. (1st ed.) (Focus on Tourism and Hospitality). Abingdon, UK: Routledge.
Adie, Bailey Ashton. / World Heritage and Tourism : Marketing and Management. 1st ed. Abingdon, UK : Routledge, 2019. 136 p. (Focus on Tourism and Hospitality).
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Adie, BA 2019, World Heritage and Tourism: Marketing and Management. Focus on Tourism and Hospitality, 1st edn, Routledge, Abingdon, UK.

World Heritage and Tourism : Marketing and Management. / Adie, Bailey Ashton.

1st ed. Abingdon, UK : Routledge, 2019. 136 p. (Focus on Tourism and Hospitality).

Research output: Book/ReportBook

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Adie BA. World Heritage and Tourism: Marketing and Management. 1st ed. Abingdon, UK: Routledge, 2019. 136 p. (Focus on Tourism and Hospitality).