Whatever Happened to the Excellent Marketers – A Study of Financial Performance and Excellent Marketing

Whysnianti Basuki, Steven Henderson

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)70-88
JournalJournal of General Management
Volume29
Issue number2
Publication statusPublished - 2003

Cite this

@article{b628185b562d48bda74c837b7141145b,
title = "Whatever Happened to the Excellent Marketers – A Study of Financial Performance and Excellent Marketing",
author = "Whysnianti Basuki and Steven Henderson",
year = "2003",
language = "English",
volume = "29",
pages = "70--88",
journal = "Journal of General Management",
issn = "0306-3070",
publisher = "Braybrooke Press",
number = "2",

}

Whatever Happened to the Excellent Marketers – A Study of Financial Performance and Excellent Marketing. / Basuki, Whysnianti; Henderson, Steven.

In: Journal of General Management, Vol. 29, No. 2, 2003, p. 70-88.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Whatever Happened to the Excellent Marketers – A Study of Financial Performance and Excellent Marketing

AU - Basuki, Whysnianti

AU - Henderson, Steven

PY - 2003

Y1 - 2003

M3 - Article

VL - 29

SP - 70

EP - 88

JO - Journal of General Management

JF - Journal of General Management

SN - 0306-3070

IS - 2

ER -