Whatever Happened to the Excellent Marketers – A Study of Financial Performance and Excellent Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	70-88
Journal	Journal of General Management
Volume	29
Issue number	2
DOIs	https://doi.org/10.1177/030630700302900205
Publication status	Published - 2003

Access to Document

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title = "Whatever Happened to the Excellent Marketers – A Study of Financial Performance and Excellent Marketing",

author = "Whysnianti Basuki and Steven Henderson",

year = "2003",

doi = "10.1177/030630700302900205",

language = "English",

volume = "29",

pages = "70--88",

journal = "Journal of General Management",

issn = "0306-3070",

publisher = "SAGE Publications Inc.",

number = "2",

}

TY - JOUR

T1 - Whatever Happened to the Excellent Marketers – A Study of Financial Performance and Excellent Marketing

AU - Basuki, Whysnianti

AU - Henderson, Steven

PY - 2003

Y1 - 2003

U2 - 10.1177/030630700302900205

DO - 10.1177/030630700302900205

M3 - Article

SN - 0306-3070

VL - 29

SP - 70

EP - 88

JO - Journal of General Management

JF - Journal of General Management

IS - 2

ER -