Value-informed Pricing for Virtual Digital Products: Evidence from Chinese MMORPG industry

Qun Ren, Ke Rong , Chao Lu, Gordon Liu, Margaret Ross

    Research output: Contribution to journalArticle

    Fingerprint Dive into the research topics of 'Value-informed Pricing for Virtual Digital Products: Evidence from Chinese MMORPG industry'. Together they form a unique fingerprint.

    Business & Economics