Value destruction in omnichannel services

Jillian Farquhar, Julie Robson, Ilaria dalla Pozza

    Research output: Chapter in Book/Report/Published conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationAcademy of Marketing Science Conference
    Publication statusPublished - 2019

    Cite this

    Farquhar, J., Robson, J., & dalla Pozza, I. (2019). Value destruction in omnichannel services. In Academy of Marketing Science Conference