Value destruction in omnichannel services

Jillian Farquhar, Julie Robson, Ilaria dalla Pozza

Research output: Chapter in Book/Report/Published conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Science Conference
Publication statusPublished - 2019

Cite this

Farquhar, J., Robson, J., & dalla Pozza, I. (2019). Value destruction in omnichannel services. In Academy of Marketing Science Conference