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"To legislate or not to legislate": A comparative exploratory study of privacy/personalisation factors affecting French, UK and US web sites

  • A. Ranchhod
  • , C. Gurau
  • , C. Gauzente

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)652-664
Number of pages13
JournalJournal of Consumer Marketing
Volume20
Issue number7
DOIs
Publication statusPublished - 1 Jul 2003
Externally publishedYes

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