"To legislate or not to legislate": A comparative exploratory study of privacy/personalisation factors affecting French, UK and US web sites

A. Ranchhod, C. Gurau, C. Gauzente

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)652-664
Number of pages13
JournalJournal of Consumer Marketing
Issue number7
Publication statusPublished - 1 Jul 2003
Externally publishedYes

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