Tiring of Life: Value Destruction in Multichannel Service Systems

Jillian Farquhar, Julie Robson

    Research output: Chapter in Book/Report/Published conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationAcademy of Marketing Conference 2019
    Publication statusPublished - 2019

    Cite this

    Farquhar, J., & Robson, J. (2019). Tiring of Life: Value Destruction in Multichannel Service Systems. In Academy of Marketing Conference 2019