The war for the Disney succession: Management strategy and Ratatouille

Research output: Published contribution to conference › Paper

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2024

Brandcasting Pixar: Corporate allegory as corporate strategy in the war for the Disney succession
Clarke, J., 1 Jul 2024, The Cultural Legacy of Disney: A Century of Magic. Muir, R., Rowe, R., Helm, H. & Aguiló-Pérez, E. (eds.). Rowman and Littlefield Publishers, Inc.
Research output: Chapter in Book/Report/Published conference proceeding › Chapter