Abstract
In today's rapidly evolving business landscape, strategic thinking encounters both opportunities and challenges shaped by technology. Organisations must navigate intense competition while pursuing sustainable growth, addressing societal pressures to prioritise circular economy practices, workplace well-being, and environmental impact. This chapter explores the complex relationship between technology and strategic thinking, advocating for a balanced and adaptable approach that aligns progress with broader societal and environmental goals.
It examines how technology empowers leaders to access real-time strategic intelligence through AI, construct digital ecosystems for collaboration, and develop advanced business models for competitive advantage. Additionally, technology enhances market intelligence, enabling informed strategic choices and AI-powered forecasting.
However, the chapter also highlights critical challenges: managing cybersecurity risks, adapting to continuous innovation, balancing personalised engagement with data privacy, addressing biases in AI decision-making, and ensuring human oversight in strategic decisions. By recognising these dynamics, organisations can harness technology effectively while navigating its inherent risks.
It examines how technology empowers leaders to access real-time strategic intelligence through AI, construct digital ecosystems for collaboration, and develop advanced business models for competitive advantage. Additionally, technology enhances market intelligence, enabling informed strategic choices and AI-powered forecasting.
However, the chapter also highlights critical challenges: managing cybersecurity risks, adapting to continuous innovation, balancing personalised engagement with data privacy, addressing biases in AI decision-making, and ensuring human oversight in strategic decisions. By recognising these dynamics, organisations can harness technology effectively while navigating its inherent risks.
| Original language | English |
|---|---|
| Title of host publication | Responsible Strategic Thinking for Business and Society: A Practical Guide |
| Editors | Olivia Ramsbottom |
| Publisher | Routledge |
| Chapter | 7 |
| Number of pages | 26 |
| ISBN (Electronic) | 9781003475545 |
| DOIs | |
| Publication status | Published - 10 Jul 2025 |