Strategic Analysis of Coastal Tourism in Pakistan: A Case Study of Sindh Province

Anthony Gallagher, Z Ullah, D Johnson, A Williams

Research output: Contribution to journalArticle

Abstract

Coastal tourism is an activity that cuts across many sectors, levels and interests; hence, its sustainability demands a comprehensive strategic planning. However, in Pakistan this vital need is not yet recognized. Therefore, this study has attempted to formulate a strategic planning framework for coastal tourism development of the country through strategic analysis (internal and external environments analysis). Internal analysis was carried out to identify the concerned organisation’s (Tourism Ministry of Pakistan) strength and weaknesses, while external analysis establishes which influences represent opportunities and which are, or might develop into threats. Internal analysis is presented as: background analysis and resource analysis; while, external analysis is presented as a STEEP (Socio-demographic, Technological, Economic, Environmental and Political) analysis of the organisation. The data collected from strategic analysis is summarised through a SWOT (Strength, Weaknesses, Opportunities, Threats) analysis and strategic options are proposed for coastal tourism development in Pakistan through TOWS (Threats, Opportunities, Weaknesses, Strength) matrix. The proposed strategic options integrated coastal tourism of Sindh province with national economy, society, and environment.
Original languageEnglish
Pages (from-to)107-112
JournalJournal of Applied Biological Sciences
Volume4
Issue number7
Publication statusPublished - 2014

Fingerprint

Strategic planning
Pakistan
tourism
case studies
Organizations
Sustainable development
planning
Economics
Demography
environmental economics
tourism development
demographic statistics
analysis
province
national economy
Strategic Planning
sustainability

Cite this

Gallagher, A., Ullah, Z., Johnson, D., & Williams, A. (2014). Strategic Analysis of Coastal Tourism in Pakistan: A Case Study of Sindh Province. Journal of Applied Biological Sciences, 4(7), 107-112.
Gallagher, Anthony ; Ullah, Z ; Johnson, D ; Williams, A. / Strategic Analysis of Coastal Tourism in Pakistan: A Case Study of Sindh Province. In: Journal of Applied Biological Sciences. 2014 ; Vol. 4, No. 7. pp. 107-112.
@article{1ace48ae44574bf493751a1b9628c824,
title = "Strategic Analysis of Coastal Tourism in Pakistan: A Case Study of Sindh Province",
abstract = "Coastal tourism is an activity that cuts across many sectors, levels and interests; hence, its sustainability demands a comprehensive strategic planning. However, in Pakistan this vital need is not yet recognized. Therefore, this study has attempted to formulate a strategic planning framework for coastal tourism development of the country through strategic analysis (internal and external environments analysis). Internal analysis was carried out to identify the concerned organisation’s (Tourism Ministry of Pakistan) strength and weaknesses, while external analysis establishes which influences represent opportunities and which are, or might develop into threats. Internal analysis is presented as: background analysis and resource analysis; while, external analysis is presented as a STEEP (Socio-demographic, Technological, Economic, Environmental and Political) analysis of the organisation. The data collected from strategic analysis is summarised through a SWOT (Strength, Weaknesses, Opportunities, Threats) analysis and strategic options are proposed for coastal tourism development in Pakistan through TOWS (Threats, Opportunities, Weaknesses, Strength) matrix. The proposed strategic options integrated coastal tourism of Sindh province with national economy, society, and environment.",
author = "Anthony Gallagher and Z Ullah and D Johnson and A Williams",
year = "2014",
language = "English",
volume = "4",
pages = "107--112",
journal = "Journal of Applied Biological Sciences",
issn = "1307-1130",
publisher = "Nobel Science and Research Center",
number = "7",

}

Gallagher, A, Ullah, Z, Johnson, D & Williams, A 2014, 'Strategic Analysis of Coastal Tourism in Pakistan: A Case Study of Sindh Province' Journal of Applied Biological Sciences, vol. 4, no. 7, pp. 107-112.

Strategic Analysis of Coastal Tourism in Pakistan: A Case Study of Sindh Province. / Gallagher, Anthony; Ullah, Z; Johnson, D; Williams, A.

In: Journal of Applied Biological Sciences, Vol. 4, No. 7, 2014, p. 107-112.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Strategic Analysis of Coastal Tourism in Pakistan: A Case Study of Sindh Province

AU - Gallagher, Anthony

AU - Ullah, Z

AU - Johnson, D

AU - Williams, A

PY - 2014

Y1 - 2014

N2 - Coastal tourism is an activity that cuts across many sectors, levels and interests; hence, its sustainability demands a comprehensive strategic planning. However, in Pakistan this vital need is not yet recognized. Therefore, this study has attempted to formulate a strategic planning framework for coastal tourism development of the country through strategic analysis (internal and external environments analysis). Internal analysis was carried out to identify the concerned organisation’s (Tourism Ministry of Pakistan) strength and weaknesses, while external analysis establishes which influences represent opportunities and which are, or might develop into threats. Internal analysis is presented as: background analysis and resource analysis; while, external analysis is presented as a STEEP (Socio-demographic, Technological, Economic, Environmental and Political) analysis of the organisation. The data collected from strategic analysis is summarised through a SWOT (Strength, Weaknesses, Opportunities, Threats) analysis and strategic options are proposed for coastal tourism development in Pakistan through TOWS (Threats, Opportunities, Weaknesses, Strength) matrix. The proposed strategic options integrated coastal tourism of Sindh province with national economy, society, and environment.

AB - Coastal tourism is an activity that cuts across many sectors, levels and interests; hence, its sustainability demands a comprehensive strategic planning. However, in Pakistan this vital need is not yet recognized. Therefore, this study has attempted to formulate a strategic planning framework for coastal tourism development of the country through strategic analysis (internal and external environments analysis). Internal analysis was carried out to identify the concerned organisation’s (Tourism Ministry of Pakistan) strength and weaknesses, while external analysis establishes which influences represent opportunities and which are, or might develop into threats. Internal analysis is presented as: background analysis and resource analysis; while, external analysis is presented as a STEEP (Socio-demographic, Technological, Economic, Environmental and Political) analysis of the organisation. The data collected from strategic analysis is summarised through a SWOT (Strength, Weaknesses, Opportunities, Threats) analysis and strategic options are proposed for coastal tourism development in Pakistan through TOWS (Threats, Opportunities, Weaknesses, Strength) matrix. The proposed strategic options integrated coastal tourism of Sindh province with national economy, society, and environment.

M3 - Article

VL - 4

SP - 107

EP - 112

JO - Journal of Applied Biological Sciences

JF - Journal of Applied Biological Sciences

SN - 1307-1130

IS - 7

ER -