Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering

TY - BOOK

T1 - Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering

AU - Gibbs, Richard

AU - Humphries, Andrew

PY - 2009/2/3

Y1 - 2009/2/3

UR - https://www.koganpage.com/business-and-management/strategic-alliances-and-marketing-partnerships-9780749454845

M3 - Book

SN - 9780749454845

BT - Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering

PB - Kogan Page

ER -