Abstract
The government authorities in the Sultanate of Oman is always promoting small startups which in turn will boost the economy of the country and help to grow the GDP. In this regard, there are many startups that have come forward in the past few years and they are doing good business. However, they are facing issues related to their marketing and common channel to showcase their products and services. This research paper reviews most of such startups and home-based businesses in the Muscat region. With the help of a questionnaire and interviews, it will also identify various innovative methods for digital marketing. The survey results containing at least 40 responses and all of them are in the favour of the implementation of such a smart channel for these home-based startups. Apart from surveys, authors also have conducted interviews of some potential business which has recently adopted digital media platform for their publicity. Finally, this paper provides recommendations for better implementation for such startups to provide more profits in near future.
| Original language | English |
|---|---|
| Title of host publication | Journal of Student Research |
| Subtitle of host publication | Fifth Middle East College Student Research Conference |
| Publisher | High School Edition |
| Publication status | Published - 6 Jan 2022 |
| Event | Fifth Middle East College Student Research Conference - Middle East College, Muscat, Oman Duration: 1 Jun 2021 → 1 Jun 2021 |
Conference
| Conference | Fifth Middle East College Student Research Conference |
|---|---|
| Country/Territory | Oman |
| City | Muscat |
| Period | 1/06/21 → 1/06/21 |