Smart channel for home based startups in Oman - a review

Ghaida Al Siyabi, Aala Al Jabri, Vikas Rao Naidu, Aparna Agarwal, Vishal Dattana, Raza Hasan

Research output: Chapter in Book/Report/Published conference proceedingConference contributionpeer-review


The government authorities in the Sultanate of Oman is always promoting small startups which in turn will boost the economy of the country and help to grow the GDP. In this regard, there are many startups that have come forward in the past few years and they are doing good business. However, they are facing issues related to their marketing and common channel to showcase their products and services. This research paper reviews most of such startups and home-based businesses in the Muscat region. With the help of a questionnaire and interviews, it will also identify various innovative methods for digital marketing. The survey results containing at least 40 responses and all of them are in the favour of the implementation of such a smart channel for these home-based startups. Apart from surveys, authors also have conducted interviews of some potential business which has recently adopted digital media platform for their publicity. Finally, this paper provides recommendations for better implementation for such startups to provide more profits in near future.
Original languageEnglish
Title of host publicationJournal of Student Research
Subtitle of host publicationFifth Middle East College Student Research Conference
PublisherHigh School Edition
Publication statusPublished - 6 Jan 2022
EventFifth Middle East College Student Research Conference - Middle East College, Muscat, Oman
Duration: 1 Jun 20211 Jun 2021


ConferenceFifth Middle East College Student Research Conference

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