Riding the Rollercoaster - how entrepreneurs can make the most out of business-cycles

Bryn Parry

    Research output: Chapter in Book/Report/Published conference proceedingConference contributionpeer-review

    Abstract

    Exploring how some entrepreneurs manage to position themselves for success, as they ride the peaks and troughs of economic cycles, whilst others crash-and-burn, this interactive workshop compares and contrasts specific individuals and events, from history, with the current situation. Dispelling the twin fallacies that the current recession was neither predicted nor represents typical conditions.
    Original languageEnglish
    Title of host publicationInternational Entrepreneurship Educators Conference, 2nd-4th September 2009, Heriot-Watt University, Edinburgh
    Publication statusPublished - 1 Sep 2009

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