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Recovering the corporate brand: Lessons from an industry crisis
Julie Robson
, Jillian Dawes Farquhar
Research output
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peer-review
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Dive into the research topics of 'Recovering the corporate brand: Lessons from an industry crisis'. Together they form a unique fingerprint.
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Business & Economics
Brand Trust
14%
Corporate Brand
100%
Corporate Branding
15%
Crisis Management
17%
Design Methodology
5%
Dyads
13%
Ethical Issues
12%
Evidence-based
12%
Financial Services
10%
Industry
28%
Industry Data
14%
Insurance
8%
Interaction
18%
Management Studies
12%
Restoration
9%
Secondary Data
10%
Social Issues
11%
Stakeholder Marketing
19%
Stakeholder Networks
16%
Stakeholders
28%