Pricing model dynamics in the Chinese online game market

Research output: Chapter in Book/Report/Published conference proceedingChapter

Original languageEnglish
Title of host publicationElectronic globalized business and sustainable development through management: Strategies and Perspectives
EditorsPatricia Ordóñez de Pablos
Place of PublicationNew York
PublisherIGI Global Publishing
Chapter10
Pages135-146
ISBN (Electronic)978-1-61692-848-3
ISBN (Print)978-1-61692-846-9
DOIs
Publication statusPublished - 2011

Cite this

Ren, Q. (2011). Pricing model dynamics in the Chinese online game market. In P. Ordóñez de Pablos (Ed.), Electronic globalized business and sustainable development through management: Strategies and Perspectives (pp. 135-146). New York: IGI Global Publishing. https://doi.org/10.4018/978-1-61520-623-0, https://doi.org/10.4018/978-1-61692-846-9
Ren, Qun. / Pricing model dynamics in the Chinese online game market. Electronic globalized business and sustainable development through management: Strategies and Perspectives. editor / Patricia Ordóñez de Pablos . New York : IGI Global Publishing, 2011. pp. 135-146
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Ren, Q 2011, Pricing model dynamics in the Chinese online game market. in P Ordóñez de Pablos (ed.), Electronic globalized business and sustainable development through management: Strategies and Perspectives. IGI Global Publishing, New York, pp. 135-146. https://doi.org/10.4018/978-1-61520-623-0, https://doi.org/10.4018/978-1-61692-846-9

Pricing model dynamics in the Chinese online game market. / Ren, Qun.

Electronic globalized business and sustainable development through management: Strategies and Perspectives. ed. / Patricia Ordóñez de Pablos . New York : IGI Global Publishing, 2011. p. 135-146.

Research output: Chapter in Book/Report/Published conference proceedingChapter

TY - CHAP

T1 - Pricing model dynamics in the Chinese online game market

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PY - 2011

Y1 - 2011

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DO - 10.4018/978-1-61520-623-0

M3 - Chapter

SN - 978-1-61692-846-9

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EP - 146

BT - Electronic globalized business and sustainable development through management: Strategies and Perspectives

A2 - Ordóñez de Pablos , Patricia

PB - IGI Global Publishing

CY - New York

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Ren Q. Pricing model dynamics in the Chinese online game market. In Ordóñez de Pablos P, editor, Electronic globalized business and sustainable development through management: Strategies and Perspectives. New York: IGI Global Publishing. 2011. p. 135-146 https://doi.org/10.4018/978-1-61520-623-0, https://doi.org/10.4018/978-1-61692-846-9