Music Marketing & PR: Creating Connections and Conversations

    Research output: Book/ReportBookpeer-review

    Abstract

    The contemporary music industries offer exciting new opportunities, with musicians able to control their music and careers more than ever before. Yet, the management, marketing, and business of music in the digital era is often poorly understood and weakly strategized.

    This book draws on well-informed research to critically examine the relationships that are crucial to the artists, managers, marketers, and PRs working in a highly competitive marketplace.

    It connects academic theory with professional practice, and encourages the development of connections and conversations within the broad music industry ecology. That ecology includes the recording, publishing, and live music sectors, in addition to online streaming, gaming, data management, and fan relationships.

    Other key aspects of the music industries, such as copyright, contracts, funding, diversity, and well-being are also discussed in detail.

    This book is an essential text for all those who aspire to be the future of the music industries.
    Original languageEnglish
    PublisherSAGE Publications Sage UK: London, England
    Publication statusAccepted/In press - 20 Aug 2021

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