Music Management, Marketing and PR

Christopher Anderton; James Hannam; Jonathan Hopkins

Music Management, Marketing and PR

Christopher Anderton
, James Hannam
, Jonathan Hopkins

Research output: Book/Report › Book › peer-review

Abstract

The contemporary music industries offer exciting new opportunities, with musicians able to control their music and careers more than ever before. Yet, the management, marketing, and business of music in the digital era is often poorly understood and weakly strategized.

This book draws on well-informed research to critically examine the relationships that are crucial to the artists, managers, marketers, and PRs working in a highly competitive marketplace.

It connects academic theory with professional practice, and encourages the development of connections and conversations within the broad music industry ecology. That ecology includes the recording, publishing, and live music sectors, in addition to online streaming, gaming, data management, and fan relationships.

Other key aspects of the music industries, such as copyright, contracts, funding, diversity, and well-being are also discussed in detail.

This book is an essential text for all those who aspire to be the future of the music industries.

Original language	English
Place of Publication	London
Publisher	SAGE Publications Ltd
Number of pages	240
ISBN (Print)	9781526497390
Publication status	Published - 1 Mar 2022

Web3 and the music festival sector
Anderton, C., 26 Jun 2023.
Research output: Published contribution to conference › Paper

File
Researching Live Music: Gigs, Tours, Concerts and Festivals
Anderton, C. (Editor) & Pisfil, S. (Editor), 18 Nov 2021, London: Routledge. 272 p.
Research output: Book/Report › Book › peer-review
Music Festivals in the UK: Beyond the Carnivalesque
Anderton, C., 2 Aug 2018, New York: Routledge. 210 p. (Ashgate Popular and Folk Music Series)
Research output: Book/Report › Book › peer-review

Web3 and the music festival sector
Anderton, C. (Speaker)
26 Jun 2023 → 30 Jun 2023
Activity: Invited talk or paper presentation › Oral presentation

Cite this

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title = "Music Management, Marketing and PR",

abstract = "The contemporary music industries offer exciting new opportunities, with musicians able to control their music and careers more than ever before. Yet, the management, marketing, and business of music in the digital era is often poorly understood and weakly strategized. This book draws on well-informed research to critically examine the relationships that are crucial to the artists, managers, marketers, and PRs working in a highly competitive marketplace. It connects academic theory with professional practice, and encourages the development of connections and conversations within the broad music industry ecology. That ecology includes the recording, publishing, and live music sectors, in addition to online streaming, gaming, data management, and fan relationships. Other key aspects of the music industries, such as copyright, contracts, funding, diversity, and well-being are also discussed in detail. This book is an essential text for all those who aspire to be the future of the music industries.",

author = "Christopher Anderton and James Hannam and Jonathan Hopkins",

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Music Management, Marketing and PR

Abstract

Fingerprint

Research output

Web3 and the music festival sector

Researching Live Music: Gigs, Tours, Concerts and Festivals

Music Festivals in the UK: Beyond the Carnivalesque

Activities

Web3 and the music festival sector

Cite this