TY - JOUR
T1 - Making Sense of E-Commerce Customers Awareness
T2 - Evaluation in Developing Countries: Jordanian Context
AU - Al-Husban, Mohammed
AU - Al-Husban, Amal
AU - Yaseen, Husam
PY - 2018
Y1 - 2018
N2 - The increasing number of Jordanian Internet users should naturally be reflected in e-commerce conversions. However, this is not the case. While social-media users in Jordan are becoming more engaged and involved in social-media transactions, e-commerce activities have not experienced a similar trend. This issue has been identified in the literature as the e-commerce awareness paradox, wherein customers are partially aware but are not engaged. This points to a missing link between different levels of awareness and e-commerce process engagement.
AB - The increasing number of Jordanian Internet users should naturally be reflected in e-commerce conversions. However, this is not the case. While social-media users in Jordan are becoming more engaged and involved in social-media transactions, e-commerce activities have not experienced a similar trend. This issue has been identified in the literature as the e-commerce awareness paradox, wherein customers are partially aware but are not engaged. This points to a missing link between different levels of awareness and e-commerce process engagement.
M3 - Article
SP - 102
EP - 115
JO - The Electronic Journal of Information Systems Evaluation
JF - The Electronic Journal of Information Systems Evaluation
ER -