Loaded Magazines: James Bond and British men’s mags in the Brosnan era

Claire Hines, Stephanie Jones

Research output: Chapter in Book/Report/Published conference proceedingChapter

Abstract

As Bond scholarship has shown, men’s magazines played a crucial role in shaping images of masculinity that circulated around James Bond from the 1960s onwards (Hines, 2018). More generally, critics have charged both the Bond film franchise and men’s magazines with perpetuating sexist imagery that upholds patriarchal values or erodes the gains of feminism. Yet close readings of men’s magazines and Bond films can produce a more complex picture of masculinity and gender relations, especially since the mid-1990s saw not only the return of James Bond to the screen following a six year production break, but also scholarly and media attention to masculinity and significant growth in the men’s magazine market, including the rise of lad mags. This research will analyse magazine content relating to Bond in British men’s magazines during the Pierce Brosnan era, beginning with the launch of the 1995 film GoldenEye, to examine the interrelationship between James Bond as a longstanding male icon, and contemporary models of masculinity characterised by this publishing phenomenon. It will argue that these men’s magazines become an important site for (re)negotiating James Bond’s culturally loaded masculinity throughout the Brosnan years.
Original languageEnglish
Title of host publicationGender in James Bond
EditorsSteven Gerrard
PublisherEmerald
Publication statusAccepted/In press - 2019

Fingerprint

James Bond
Masculinity
Bond Film
Launch
Icon
Lad
Interrelationship
Rise
1960s
Franchise
1990s
Feminism
Close Reading
Imagery
Gender Relations

Cite this

Hines, C., & Jones, S. (Accepted/In press). Loaded Magazines: James Bond and British men’s mags in the Brosnan era. In S. Gerrard (Ed.), Gender in James Bond Emerald.
Hines, Claire ; Jones, Stephanie . / Loaded Magazines: James Bond and British men’s mags in the Brosnan era. Gender in James Bond. editor / Steven Gerrard. Emerald, 2019.
@inbook{3ed8857442c047718fd86b8ee3664203,
title = "Loaded Magazines: James Bond and British men’s mags in the Brosnan era",
abstract = "As Bond scholarship has shown, men’s magazines played a crucial role in shaping images of masculinity that circulated around James Bond from the 1960s onwards (Hines, 2018). More generally, critics have charged both the Bond film franchise and men’s magazines with perpetuating sexist imagery that upholds patriarchal values or erodes the gains of feminism. Yet close readings of men’s magazines and Bond films can produce a more complex picture of masculinity and gender relations, especially since the mid-1990s saw not only the return of James Bond to the screen following a six year production break, but also scholarly and media attention to masculinity and significant growth in the men’s magazine market, including the rise of lad mags. This research will analyse magazine content relating to Bond in British men’s magazines during the Pierce Brosnan era, beginning with the launch of the 1995 film GoldenEye, to examine the interrelationship between James Bond as a longstanding male icon, and contemporary models of masculinity characterised by this publishing phenomenon. It will argue that these men’s magazines become an important site for (re)negotiating James Bond’s culturally loaded masculinity throughout the Brosnan years.",
author = "Claire Hines and Stephanie Jones",
year = "2019",
language = "English",
editor = "Gerrard, {Steven }",
booktitle = "Gender in James Bond",
publisher = "Emerald",

}

Hines, C & Jones, S 2019, Loaded Magazines: James Bond and British men’s mags in the Brosnan era. in S Gerrard (ed.), Gender in James Bond. Emerald.

Loaded Magazines: James Bond and British men’s mags in the Brosnan era. / Hines, Claire; Jones, Stephanie .

Gender in James Bond. ed. / Steven Gerrard. Emerald, 2019.

Research output: Chapter in Book/Report/Published conference proceedingChapter

TY - CHAP

T1 - Loaded Magazines: James Bond and British men’s mags in the Brosnan era

AU - Hines, Claire

AU - Jones, Stephanie

PY - 2019

Y1 - 2019

N2 - As Bond scholarship has shown, men’s magazines played a crucial role in shaping images of masculinity that circulated around James Bond from the 1960s onwards (Hines, 2018). More generally, critics have charged both the Bond film franchise and men’s magazines with perpetuating sexist imagery that upholds patriarchal values or erodes the gains of feminism. Yet close readings of men’s magazines and Bond films can produce a more complex picture of masculinity and gender relations, especially since the mid-1990s saw not only the return of James Bond to the screen following a six year production break, but also scholarly and media attention to masculinity and significant growth in the men’s magazine market, including the rise of lad mags. This research will analyse magazine content relating to Bond in British men’s magazines during the Pierce Brosnan era, beginning with the launch of the 1995 film GoldenEye, to examine the interrelationship between James Bond as a longstanding male icon, and contemporary models of masculinity characterised by this publishing phenomenon. It will argue that these men’s magazines become an important site for (re)negotiating James Bond’s culturally loaded masculinity throughout the Brosnan years.

AB - As Bond scholarship has shown, men’s magazines played a crucial role in shaping images of masculinity that circulated around James Bond from the 1960s onwards (Hines, 2018). More generally, critics have charged both the Bond film franchise and men’s magazines with perpetuating sexist imagery that upholds patriarchal values or erodes the gains of feminism. Yet close readings of men’s magazines and Bond films can produce a more complex picture of masculinity and gender relations, especially since the mid-1990s saw not only the return of James Bond to the screen following a six year production break, but also scholarly and media attention to masculinity and significant growth in the men’s magazine market, including the rise of lad mags. This research will analyse magazine content relating to Bond in British men’s magazines during the Pierce Brosnan era, beginning with the launch of the 1995 film GoldenEye, to examine the interrelationship between James Bond as a longstanding male icon, and contemporary models of masculinity characterised by this publishing phenomenon. It will argue that these men’s magazines become an important site for (re)negotiating James Bond’s culturally loaded masculinity throughout the Brosnan years.

M3 - Chapter

BT - Gender in James Bond

A2 - Gerrard, Steven

PB - Emerald

ER -

Hines C, Jones S. Loaded Magazines: James Bond and British men’s mags in the Brosnan era. In Gerrard S, editor, Gender in James Bond. Emerald. 2019