Knowledge Management for Sales and Marketing: A Practitioner's Guide

    Research output: Chapter in Book/Report/Published conference proceedingChapterpeer-review


    As Great Britain’s national mapping agency, Ordnance Survey® is responsible for the maintenance of Great Britain’s national map archive. It is widely regarded as a world leader in the production, maintenance and marketing of a wide range of maps and topographic data products for commercial business, leisure, education and public sector administration. OS MasterMap® lies at the heart of Ordnance Survey’s business strategy; it is a massive database and online service. It includes data that is delivered online in themes such as roads, buildings, address data and imagery. Customers can also access change-only updates, cutting down the amount of data they have to manage. OS MasterMap is updated on a daily basis by fi eld surveyors using hand-held computers to survey and digitise ground information. Map data fi les of the survey area are called down from the central database on to the hand-held computers and changes are made on the spot. This revised data is sent back to the main Southampton database and processed overnight so the new information can be accessed by customers the day after surveying.
    Original languageEnglish
    Title of host publicationKnowledge Management for Sales and Marketing
    Subtitle of host publicationA Practitioner's Guide
    EditorsTom Young, Nick Milton
    PublisherChandos Publishing
    ISBN (Print)978-1-84334-604-3
    Publication statusPublished - 2011


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