Is Chaos Good For Your Profits?

Bryn Parry, Rudi Drost

    Research output: Contribution to journalArticlepeer-review


    An attempt is made to apply the discipline of chaos theory to the hospitality context. The characteristics of chaos theory are exemplified by a commercial example. How chaos theory poses fundamental challenges to mainstream hospitality is explored and its use in forecasting is discussed. A research agenda is proposed to verify and validate the issues discussed.
    Original languageEnglish
    Pages (from-to)i-iii
    JournalInternational Journal of Contemporary Hospitality Management
    Issue number1
    Publication statusPublished - 1995


    Dive into the research topics of 'Is Chaos Good For Your Profits?'. Together they form a unique fingerprint.

    Cite this