Abstract
An attempt is made to apply the discipline of chaos theory to the hospitality context. The characteristics of chaos theory are exemplified by a commercial example. How chaos theory poses fundamental challenges to mainstream hospitality is explored and its use in forecasting is discussed. A research agenda is proposed to verify and validate the issues discussed.
| Original language | English |
|---|---|
| Pages (from-to) | i-iii |
| Journal | International Journal of Contemporary Hospitality Management |
| Volume | 7 |
| Issue number | 1 |
| Publication status | Published - 1995 |