Is Chaos Good For Your Profits?

Bryn Parry, Rudi Drost

    Research output: Contribution to journalArticlepeer-review

    Abstract

    An attempt is made to apply the discipline of chaos theory to the hospitality context. The characteristics of chaos theory are exemplified by a commercial example. How chaos theory poses fundamental challenges to mainstream hospitality is explored and its use in forecasting is discussed. A research agenda is proposed to verify and validate the issues discussed.
    Original languageEnglish
    Pages (from-to)i-iii
    JournalInternational Journal of Contemporary Hospitality Management
    Volume7
    Issue number1
    Publication statusPublished - 1995

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