Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry

Gordon Liu, Qun Ren

    Research output: Published contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2012
    EventAcademy of Marketing - Southampton, United Kingdom
    Duration: 2 Jul 20125 Jul 2012

    Conference

    ConferenceAcademy of Marketing
    CountryUnited Kingdom
    CitySouthampton
    Period2/07/125/07/12

    Cite this

    Liu, G., & Ren, Q. (2012). Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry. Paper presented at Academy of Marketing, Southampton, United Kingdom.