Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry

Gordon Liu, Qun Ren

Research output: Published contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2012
EventAcademy of Marketing - Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012

Conference

ConferenceAcademy of Marketing
CountryUnited Kingdom
CitySouthampton
Period2/07/125/07/12

Cite this

Liu, G., & Ren, Q. (2012). Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry. Paper presented at Academy of Marketing, Southampton, United Kingdom.
Liu, Gordon ; Ren, Qun. / Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry. Paper presented at Academy of Marketing, Southampton, United Kingdom.
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title = "Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry",
author = "Gordon Liu and Qun Ren",
year = "2012",
language = "English",
note = "Academy of Marketing ; Conference date: 02-07-2012 Through 05-07-2012",

}

Liu, G & Ren, Q 2012, 'Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry' Paper presented at Academy of Marketing, Southampton, United Kingdom, 2/07/12 - 5/07/12, .

Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry. / Liu, Gordon ; Ren, Qun.

2012. Paper presented at Academy of Marketing, Southampton, United Kingdom.

Research output: Published contribution to conferencePaper

TY - CONF

T1 - Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry

AU - Liu, Gordon

AU - Ren, Qun

PY - 2012

Y1 - 2012

M3 - Paper

ER -

Liu G, Ren Q. Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry. 2012. Paper presented at Academy of Marketing, Southampton, United Kingdom.