Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry

Gordon Liu, Qun Ren

    Research output: Published contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2012
    EventAcademy of Marketing - Southampton, United Kingdom
    Duration: 2 Jul 2012 → 5 Jul 2012

    Conference

    ConferenceAcademy of Marketing
    Country/TerritoryUnited Kingdom
    CitySouthampton
    Period2/07/12 → 5/07/12

    Cite this