Higher Education Institutions' Websites: Attracting to Study or Homogenously Boring?

Oksana Razina, Mohammed Al-Husban, Shakeel Ahmad, Margaret Ross

Research output: Chapter in Book/Report/Published conference proceedingConference contributionpeer-review

Abstract

The key for any website in the first place is the content. It has to be at least relevant, recent, entertaining and aesthetically written and presented, while also providing useful information. Software and technology go next with gamification, leading the way. Companies are currently evaluated by their websites, and this procedure often takes a couple of minutes, if not milliseconds. Higher Education Institutions (HEIs) are no different. With a decreasing population of eighteen-year olds entering HE, the everchanging financial situation, both in the UK and worldwide, and an increasing number of universities, creating a unique position in the HE market to achieve the required student recruitment is essential for survival. This paper presents the outcome from the thorough qualitative evaluation of websites for the selected five Post-92 institutions in the South East of England over four years. The work indicates general features noted on all HEI's websites, user experiences and issues. Finally, the paper suggests some key actions to potential strategic improvement.
Original languageEnglish
Title of host publication e-Learning INSPIRE XXVI British Computer Society (BCS) Conference, UK
Number of pages27
Publication statusPublished - Jun 2021

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