Games-Makerization - creation of the Purple and Red Army: A conceptual review of literature examining traditional and contemporary management theory relating to the recruitment, training and development of staff within modern leisure service industries

Research output: Published contribution to conferencePoster

Abstract

‘People’ are key to the successful delivery of modern leisure services and it is essential that leisure managers acknowledge and respond to the differing management approaches which continually evolve, and which significantly influences, organisational effectiveness. With Rio 2016 just around the corner, comes a perfect time to reflect on the ‘human resource phenomena’ of the London 2012 Games Makers, and in examining this ‘unexpected triumph’ in recruiting, training and deploying 70,000 volunteers. This conceptual review analyses research relevant to the London 2012 Games Makers, exploring how traditional management approaches (scientific, classical and bureaucratic principles), are arguably still underpinning successful leisure services today. Concepts such as ‘McDonaldization’ and ‘Disneyfication’ are applied to the management of the Games Makers, dispelling the myth that ‘old school’ management has no place in contemporary leisure industries. Instead, it suggests today’s leisure managers consider prioritising ‘process’ ahead of ‘people’ in the right circumstances, to achieve effective results.

Key words: Management theory, human resource management, organisational behaviour/culture, commodification, and commercialisation of leisure services, London 2012 Olympic Games Makers
Original languageEnglish
Publication statusAccepted/In press - 2016
EventAssociation for Event Education Management: Conference - University of Derby, Buxton, United Kingdom
Duration: 13 Jul 201615 Jul 2016
https://www.derby.ac.uk/blss/events/aeme-2016/

Conference

ConferenceAssociation for Event Education Management
CountryUnited Kingdom
CityBuxton
Period13/07/1615/07/16
Internet address

Fingerprint

Training and development
Leisure
Management theory
Staff
Service industries
Managers
Human resources
Volunteers
Key words
Commercialization
Olympic Games
Organizational effectiveness
Industry
Commodification
Human resource management
School management
Recruiting
Organizational behaviour

Cite this

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title = "Games-Makerization - creation of the Purple and Red Army: A conceptual review of literature examining traditional and contemporary management theory relating to the recruitment, training and development of staff within modern leisure service industries",
abstract = "‘People’ are key to the successful delivery of modern leisure services and it is essential that leisure managers acknowledge and respond to the differing management approaches which continually evolve, and which significantly influences, organisational effectiveness. With Rio 2016 just around the corner, comes a perfect time to reflect on the ‘human resource phenomena’ of the London 2012 Games Makers, and in examining this ‘unexpected triumph’ in recruiting, training and deploying 70,000 volunteers. This conceptual review analyses research relevant to the London 2012 Games Makers, exploring how traditional management approaches (scientific, classical and bureaucratic principles), are arguably still underpinning successful leisure services today. Concepts such as ‘McDonaldization’ and ‘Disneyfication’ are applied to the management of the Games Makers, dispelling the myth that ‘old school’ management has no place in contemporary leisure industries. Instead, it suggests today’s leisure managers consider prioritising ‘process’ ahead of ‘people’ in the right circumstances, to achieve effective results.Key words: Management theory, human resource management, organisational behaviour/culture, commodification, and commercialisation of leisure services, London 2012 Olympic Games Makers",
author = "Lynsey Melhuish",
year = "2016",
language = "English",
note = "Association for Event Education Management : Conference ; Conference date: 13-07-2016 Through 15-07-2016",
url = "https://www.derby.ac.uk/blss/events/aeme-2016/",

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