Facilitating E-Commerce in Jordan: A Qualitative Analysis

The current expansion of the internet in the developing countries has open the door to online entrepreneurs for more digital contributions. Jordan is no exception, recent years have shown that Jordanian online consumers are engaged in ecommerce transactions to a certain extent, especially in new forms of social media commerce, but despite the proportional utilization and participation, electronic commerce implementation is still lagging behind. Electronic commerce has enormous potential to succeed in Jordan, however, this success is destined to failure if not systemically investigated and facilitated to meet Jordanian consumers’ needs and objectives. This paper explores the current barriers that hind the further development of electronic commerce in Jordan. The views and perceptions expressed within this paper have been collected from various online business stack holders in Jordan.