TY - CHAP
T1 - Experiential Learning Through Concept and Pop-Up Retailing
T2 - Design, Marketing, and Store Management Strategies of a Unique, Student-Led Retail Store: Re:So, Solent University’s Retail Initiative
AU - TAYLOR, Lesley A.
PY - 2019/1/1
Y1 - 2019/1/1
N2 - Founded in 2012, Re:So is a Solent University student-run concept store based in Southampton, United Kingdom. With a brick-and-mortar store at a local shopping center and pop-up stores at events and festivals, Re:So provides students with a variety of experiential learning activities around retail merchandising, retail management, visual merchandising, and retail strategy. Students staff the retail stores and take on a variety of roles. Consideration is being given to whether a store relocation needs to happen in order to make Re:So more financially sustainable. This case asks students to explore factors associated with retail merchandising, management, visual merchandising, and retail strategy in order to ensure the long-term viability of the retailer.
AB - Founded in 2012, Re:So is a Solent University student-run concept store based in Southampton, United Kingdom. With a brick-and-mortar store at a local shopping center and pop-up stores at events and festivals, Re:So provides students with a variety of experiential learning activities around retail merchandising, retail management, visual merchandising, and retail strategy. Students staff the retail stores and take on a variety of roles. Consideration is being given to whether a store relocation needs to happen in order to make Re:So more financially sustainable. This case asks students to explore factors associated with retail merchandising, management, visual merchandising, and retail strategy in order to ensure the long-term viability of the retailer.
U2 - 10.5040/9781350996014.0030
DO - 10.5040/9781350996014.0030
M3 - Chapter
T3 - Bloomsbury Fashion Business Cases
BT - Fashion Business Cases
PB - Bloomsbury Academic
CY - London
ER -