ENTERPRISE EDUCATION IS NOT JUST FOR ENTREPRENEURS

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Abstract

Currently enterprise education (EE) mainly focuses on the entrepreneurial model of starting a business. This is still a valid, but there is a compelling argument that intrapreneurship skills should be embedded as a core pathway too. Moving forwards in the post-pandemic world, companies will need to be agile, innovative, change led and enterprising (Pinchot 2020). Organisations will require employees with skill sets that are akin to entrepreneurs, but as intrapreneurs within their organisations, especially in the context of the ‘big reset’. This reset will see both national and organizational strategic plans being developed to overcome challenges and utilise opportunities and intrapreneurship will be an important part of this success.

Intrapreneurial modelling by Pinchot (1978) outlined intrapreneurship as “Intrapreneurs are employees wo do for corporate innovation what an entrepreneur does for his or her start-up” (cited in Daykin 2019). Therefore, the focus of this study will be the development of business management higher education (HE) students intrapreneurial skills, to embed this as a norm in the HE business curriculum. Thereby, supporting a natural development of this within organisations.

The development of these skills aligns to the ethos of HE, as it is the responsibility of HE to develop not only core skills, but future skills too in these future leaders and global citizens. This is outlined in the Business Management QAA Subject benchmark (2019) requiring “…preparation for and development of a career in business and management…enhancement of a wide range of skills and attributes which equip graduates to become effective global citizens.” Alongside this, Haanaes (2020) warned that “Many higher education systems were designed for the needs of the past century and have not yet been redesigned to deliver the skills required for the disruptions ahead.” Therefore, it could be argued HE should be providing business graduates with the tools to overcome the complexities in the future, alongside enhancing their societal understanding in becoming global citizens, “…who question innovate and create solutions to ever increasing complex global challenges” (Winter-Simat et al 2017; Bosio 2017). Therefore, this study will seek to identify how best to embed intrapreneurship into the HE business management EE curriculum, so that they are prepared well to tackle the current and future business landscape challenges in a values driven ethos.

The methodology for this will be based around a case study pedagogic action research qualitative methodological approach, within a business management course curriculum area. The aims will be to identify what the key skills and behaviors are for future intrapreneurs and how these are best disseminated across the taught curriculum. From this, further research will be conducted to identify how best to embed intrapreneurship as a core pathway of enterprise education to aid curriculum design thinking and produce an intrapreneurship framework, to ensure that HE is enabling the most future led global thinking business graduates that drive productivity and success in their roles as global citizens.
Original languageEnglish
Title of host publicationESU - European University Network on Entrepreneurship
PublisherJournal of Enterprising Communities
Publication statusIn preparation - 4 Jul 2021

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