Domestic Tourism at Mountain Destinations; evidence from Central Greece

    Research output: Chapter in Book/Report/Published conference proceedingConference contribution

    Abstract

    Domestic Tourism is an area that has not been extensively researched in comparison to international tourism. Moreover, mountain tourism is highly linked to skiing and other snow related activities. This area becomes even less researched when the country is considered a popular sea and sun summer destination where international and domestic tourist arrivals peak during the summer months. The purpose of this paper is to highlight the value of domestic mountain tourism at a popular domestic destination which is not accessible by plane, therefore international tourists find it harder to reach since there are not nearby flights available. From a regional perspective, the paper addresses the impact the financial crisis had on domestic tourism length of stay and spending based on official reports and studies. Domestic tourism in Greece since the financial crisis was severely affected resulting to a decrease of over 65%.
    Destinations that have been predominantly popular amongst the domestic market have been the ones affected the most and they had to show resilience to adapt to the challenges that occurred. The empirical part of the study consists of primary data randomly selected by questionnaire during the holiday period between Christmas and New Year, a period where the destination is experiencing high occupancy rates and visitor numbers. The analysis of the data indicates that there are some dominant source markets followed by a high proportion of day visitors who could potentially convert to tourists. The findings of this paper contribute to the literature regarding domestic and mountain destinations, not necessarily linked to snow activities. Conclusions can be applied to other
    popular domestic destinations not only in Greece but other countries too and applied accordingly for their benefit.
    Original languageEnglish
    Title of host publicationTHE INC
    Pages47-47
    Number of pages1
    Publication statusPublished - 11 Jun 2020

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