| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference 5-7th July, 2021 |
| Publication status | Published - 7 Jul 2021 |
Deviating to conform
Jane Brown, Chrysostomos Apostolidis, Jillian Dawes Farquhar
Research output: Chapter in Book/Report/Published conference proceeding › Conference contribution › peer-review
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