Deviating to conform

Jane Brown, Chrysostomos Apostolidis, Jillian Dawes Farquhar

Research output: Chapter in Book/Report/Published conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Conference 5-7th July, 2021
Publication statusPublished - 7 Jul 2021

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