Cross-Cultural Impression Management: a Cultural Knowledge Audit Model

Abigail Spong, Caroline Kamau

Research output: Contribution to journalArticlepeer-review


Many people moving into a new culture for work or study do so without prior cross‐cultural training, yet successful cultural adaptation has important ramifications. The purpose of this paper is to focus on cross‐cultural impression management as an element of cultural adaptation. Does cultural adaptation begin by paying strong attention to nonverbal cues in a host culture? How is that attention converted into knowledge, and how do people use such knowledge management during impression management within the new culture?
Original languageEnglish
JournalJournal of International Education in Business
Issue number1
Publication statusPublished - 4 May 2012
Externally publishedYes


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