Conceptualising Work-Related Blogging

Jane Parry, Brian Hracs

Research output: Working paper/PreprintWorking paper

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Beyond a purely social activity, mode of leisure or form of escape, blogging is an
increasingly important form of labour that is becoming central to many jobs, occupations, and forms of self-employment. Yet, the labour dynamics of blogging remain poorly understood and articulated. To address this gap this article draws on a review of existing literature, illustrative examples, and a ‘total social organisation of labour’ framework to develop a typology of work-related blogging. It also contributes to the sociology of work by unpacking the relationships between blogging, labour market mobility, and labour market trends such as the fragmentation of work, the heightened significance of unpaid labour, and new forms of resistance and solidarity in the digital age.
Original languageEnglish
Number of pages29
Publication statusPublished - 2018


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