Abstract
This presentation discusses the strategies of brand sponsors at music festivals and questions the congruence or 'fit' between the music festival sector and sponsorship activities in terms of the cultural history of the sector.
| Original language | English |
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| Title of host publication | Festival Cultures: Media, Music, Place, 22 May 2015, University of East Anglia |
| Publication status | Published - 1 May 2015 |