Branding and sponsorship at music festivals

Research output: Chapter in Book/Report/Published conference proceedingConference contributionpeer-review


This presentation discusses the strategies of brand sponsors at music festivals and questions the congruence or 'fit' between the music festival sector and sponsorship activities in terms of the cultural history of the sector.
Original languageEnglish
Title of host publicationFestival Cultures: Media, Music, Place, 22 May 2015, University of East Anglia
Publication statusPublished - 1 May 2015


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