Branding and sponsorship at music festivals

    Research output: Chapter in Book/Report/Published conference proceedingConference contributionpeer-review


    This presentation discusses the strategies of brand sponsors at music festivals and questions the congruence or 'fit' between the music festival sector and sponsorship activities in terms of the cultural history of the sector.
    Original languageEnglish
    Title of host publicationFestival Cultures: Media, Music, Place, 22 May 2015, University of East Anglia
    Publication statusPublished - 1 May 2015


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