Brandcasting Pixar: Corporate allegory as corporate strategy in the war for the Disney succession

Research output: Chapter in Book/Report/Published conference proceeding › Chapter

Original language	English
Title of host publication	The Cultural Legacy of Disney: A Century of Magic
Editors	Robyn Muir, Rebecca Rowe, Hannah Helm, Emily Aguiló-Pérez
Publisher	Rowman and Littlefield Publishers, Inc.
Chapter	2
ISBN (Electronic)	978-1-66694-917-9
ISBN (Print)	978-1-66694-916-2
Publication status	Published - 1 Jul 2024

Cite this

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title = "Brandcasting Pixar: Corporate allegory as corporate strategy in the war for the Disney succession",

author = "Jamie Clarke",

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publisher = "Rowman and Littlefield Publishers, Inc.",

address = "United States",

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BT - The Cultural Legacy of Disney: A Century of Magic

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PB - Rowman and Littlefield Publishers, Inc.

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