Brandcasting Pixar: Corporate allegory as corporate strategy in the war for the Disney succession

Research output: Chapter in Book/Report/Published conference proceedingChapter

Original languageEnglish
Title of host publicationThe Cultural Legacy of Disney: A Century of Magic
EditorsRobyn Muir, Rebecca Rowe, Hannah Helm, Emily Aguiló-Pérez
PublisherRowman and Littlefield Publishers, Inc.
Chapter2
ISBN (Electronic)978-1-66694-917-9
ISBN (Print)978-1-66694-916-2
Publication statusAccepted/In press - 4 Mar 2024

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