Brand Spillover Within The Insurance Ecosystem

Jillian Farquhar, Julie Robson

Research output: Chapter in Book/Report/Published conference proceedingConference contribution

Original languageEnglish
Title of host publicationWorld Marketing Congress Edinburgh
Publication statusPublished - 2019

Cite this

Farquhar, J., & Robson, J. (2019). Brand Spillover Within The Insurance Ecosystem. In World Marketing Congress Edinburgh