Brand Spillover Within The Insurance Ecosystem

Jillian Farquhar, Julie Robson

    Research output: Chapter in Book/Report/Published conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationWorld Marketing Congress Edinburgh
    Publication statusPublished - 2019

    Cite this

    Farquhar, J., & Robson, J. (2019). Brand Spillover Within The Insurance Ecosystem. In World Marketing Congress Edinburgh