Focusing on the work of three prolific personal fashion bloggers, themanrepeller (Leandra Medine), stylebubble (Susie Lau) and thestylerookie (Tavi Gevinson), within the context of metamodernism, this chapter will explore how the genre of personal fashion blogs are part of both the cause and potential solution to the characteristics of metamodernism. Boredom (with reference to Phillips’s definition of it being connected to ‘a wish for a desire’ (1993, p. 71)), reflecting the pace of Web 2.0, twenty-first century fashion production and the emotional response to the pendulum swings of metamodernism is explored as a motivating state (supported by enabling technology) that has facilitated the activity of frequent reinvention by young western personal fashion bloggers in terms of the identity they express in the public online domain. This demonstration of fluctuating and flexible identity is manifested in using social media to control and export self-produced images that are constructed for the female rather than male gaze (Rocamora, 2011, p. 410).
|Title of host publication||21st Century Feminism|
|Subtitle of host publication||Forming and Performing Femininity|
|Editors||Claire Nally, Angela Smith|
|Place of Publication||London|
|Publisher||Palgrave Macmillan Ltd.|
|Publication status||Published - 2015|