This Chapter explores the role of creative thinking within design and its place within the design process. It tackles some of the factors that can inhibit our creative thinking and through a number of examples and case studies shows how we can enhance our creative thinking capabilities. This chapter also looks at the steps from creative thinking to innovation and how this can best be managed. This chapter challenges students to be experimental in their approach to design and the methodology they adopt, with creativity being key within the design process, and how it relates to all design disciplines within the creative industries.
|Title of host publication||The Design Student’s Handbook|
|Subtitle of host publication||Your essential guide to course, context and career|
|Editors||Jane Bartholomew, Steve Rutherford|
|Number of pages||37|
|Publication status||Published - 12 Jul 2013|