Being Creative and Innovative

Mark Jones, Steve Rutherford

    Research output: Chapter in Book/Report/Published conference proceedingChapterpeer-review


    This Chapter explores the role of creative thinking within design and its place within the design process. It tackles some of the factors that can inhibit our creative thinking and through a number of examples and case studies shows how we can enhance our creative thinking capabilities. This chapter also looks at the steps from creative thinking to innovation and how this can best be managed. This chapter challenges students to be experimental in their approach to design and the methodology they adopt, with creativity being key within the design process, and how it relates to all design disciplines within the creative industries.
    Original languageEnglish
    Title of host publication The Design Student’s Handbook
    Subtitle of host publicationYour essential guide to course, context and career
    EditorsJane Bartholomew, Steve Rutherford
    Publisher Pearson UK
    Number of pages37
    ISBN (Electronic)9781315661810
    ISBN (Print)978-1-4082-2028-3
    Publication statusPublished - 12 Jul 2013


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