Jillian Farquhar, Professor

Business & Economics

1. Crisis Management 100%
2. Demarketing 93%
3. Corporate Social Responsibility 91%
4. Vulnerable Consumers 90%
5. Brand Credibility 89%
6. Community Relations 85%
7. Social Technologies 79%
8. Financial Services 76%
9. Airlines 74%
10. Triangulation 73%
11. Corporate Brand 73%
12. Entrepreneurship 71%
13. Co-branding 69%
14. Brand Attitude 69%
15. Indebtedness 66%
16. Lebanon 66%
17. Stakeholders 65%
18. Integration Process 65%
19. Perceived Benefits 65%
20. Case Study Research 64%
21. Management Capability 64%
22. Credit Cards 63%
23. Social Networks 63%
24. Socialization 62%
25. Resources 61%
26. Customer Value 59%
27. Debt 56%
28. Lending 51%
29. Conceptual Framework 45%
30. Industrial Marketing 44%
31. Intention to Use 41%
32. Lifestyle Expectations 40%
33. Consumer Theory 36%
34. Vulnerability 35%
35. Community Engagement 35%
36. Services Marketing 35%
37. Modeling 34%
38. Consumer Vulnerability 31%
39. Micro-enterprises 31%
40. Retail 30%
41. Philanthropy 28%
42. Marketing 27%
43. Evidence-based 26%
44. Brand Preference 25%
45. Middle East and North Africa 23%
46. Purchase Intention 23%
47. Financial Decisions 22%
48. Design Methodology 21%
49. Industry 21%
50. Entrepreneurs 20%