Keynote: Mainstreaming the Music Festival Experience: From Long-haired Capitalism to Private Equity

Activity: Invited talk or paper presentation › Invited talk (e.g. Keynote or guest speaker)

Description

In this presentation I will discuss the business and the culture of outdoor rock and pop music festivals with a focus on the British experience. Tracing a history from their countercultural origins in the late 1960s to the mainstream events of the present-day, I demonstrate the changing nature of music festivals and the consistencies and connections they retain with the past. I also note the importance of the rock heritage market to the development of the sector, and to the growing importance of private equity companies. A number of key market trends are then identified before concluding with a revisited version of Pine and Gilmore’s classic notion of the experience economy as adapted to the contemporary festival market.
Period12 Sept 2024 → 14 Sept 2024
Event titleColloque FONO Festival
Event typeConference
LocationQuebec City, CanadaShow on map
Degree of RecognitionInternational

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